Mae
Skip the scroll. Mae’s got you.
You're feeding your baby at 2am and you have questions. Not the cute type. Real ones about your body, your baby and whether dry shampoo counts as a personality now. You open your phone and end up in a spiral that leaves you more confused, more anxious and no closer to an answer. Mae was built for that moment: clear, evidence-based guidance for every stage of matrescence, the identity shift that comes with becoming a mother (Yes, there's a word for it). No doom-scrolling, no duelling experts, no algorithms deciding what you need to see. Just Mae, right when you need her.
Features
Everything Mae does, she does for that 2am moment. Here's how she shows up.
Welcome screen
Profile screen
Intelligence
hub screen
Chat screen
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Motherhood is messy. Finding answers shouldn't be. Mae's here to simplify postpartum information. Join the waitlist to get early access and subscribe to updates.
Meet the Founder
Gemma is the founder of Mae, an AI-powered motherhood companion born in Melbourne and raised in the Tropics.
Having a baby during the isolation of the pandemic and later moving interstate showed her how messy and fragmented postpartum support can be. After endless 2am searches online and clashing “expert” advice, one thought became impossible to ignore: mums deserve a simpler, smarter way to get trusted answers.
As a mother and product strategist, she’s now on a mission to simplify postpartum care, because mums deserve better than a search bar.
Gemma was selected to join Startmate’s Launch Club Autumn ‘26 cohort.