These Terms of Service (“Terms”) govern your access to and use of the Mae application and website located at www.askmae.app (“Platform”), operated by Mae ABN 90 573 440 269 (“Mae”, “we”, “us”, “our”).

By downloading, accessing, or using the Platform, you agree to be bound by these Terms. If you do not agree, please do not use the Platform.

1. About Mae

Mae is an information access platform designed to help postpartum mothers navigate maternal and infant health information. Mae helps you find, organise, and understand existing evidence-based information — it does not provide medical diagnoses, clinical assessments, or treatment recommendations.

Mae is not a substitute for professional medical, midwifery, lactation, or mental health advice. Always seek guidance from a qualified healthcare professional for your individual circumstances.

2. Eligibility

You must be 18 years of age or older to create an account and use the Platform. By using Mae, you represent that you are at least 18 years old and have the legal capacity to enter into these Terms.

3. Your Account

3.1 Registration

Some features of the Platform require you to create an account. You agree to:

• provide accurate, current, and complete information during registration;

• keep your account credentials confidential;

• notify us immediately at hello@askmae.app if you suspect unauthorised access to your account; and

• be responsible for all activity that occurs under your account.

3.2 Account termination

We reserve the right to suspend or terminate your account at our discretion if you breach these Terms or engage in conduct that we reasonably consider harmful to other users or to the Platform.

4. Acceptable Use

You agree to use Mae only for lawful purposes and in accordance with these Terms. You must not:

• use the Platform in any way that breaches any applicable Australian or international law or regulation;

• attempt to gain unauthorised access to any part of the Platform or its infrastructure;

• upload or transmit any content that is harmful, offensive, defamatory, or infringes the rights of any third party;

• use the Platform to distribute spam, malware, or any unsolicited communications;

• reverse engineer, decompile, or disassemble any part of the Platform; or

• use any automated means to access or scrape the Platform without our prior written consent.

5. Health and Medical Information Disclaimer

The information made accessible through Mae is provided for general informational and educational purposes only. It is not intended to be, and should not be interpreted as, medical advice or a clinical recommendation specific to your personal health situation.

Mae does not employ medical practitioners and is not a registered health service provider. Information provided through the Platform does not constitute a therapeutic relationship between you and Ask Mae.

In a medical emergency, call Triple Zero (000) immediately. If you are experiencing a mental health crisis, contact Lifeline on 13 11 14 or the Perinatal Anxiety and Depression Australia (PANDA) helpline on 1300 726 306.

6. Subscriptions and Payments

6.1 Free tier

Mae offers a free tier with access to core features. No payment details are required to use the free tier.

6.2 Premium subscriptions

Where premium subscription plans are offered, fees, billing cycles, and included features will be displayed clearly before purchase. All prices are stated in Australian dollars (AUD) and are inclusive of GST where applicable.

6.3 Cancellation and refunds

You may cancel a paid subscription at any time. Cancellation takes effect at the end of the current billing period. Refunds are handled in accordance with our obligations under the Australian Consumer Law. If you believe you are entitled to a refund, please contact us at hello@askmae.app

7. Intellectual Property

All content, software, design elements, and materials on the Platform — including but not limited to text, graphics, logos, and the Mae name and branding — are owned by or licensed to Mae and are protected by Australian and international intellectual property laws.

We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Platform for your personal, non-commercial purposes in accordance with these Terms. This licence does not permit you to reproduce, modify, distribute, or create derivative works from any Platform content without our prior written permission.

8. Privacy

Your privacy is important to us. Our Privacy Policy explains how we collect, use, store, and share your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. By using the Platform, you consent to our collection and use of your personal information as described in the Privacy Policy, available at askmae.app/privacy

9. Third-Party Content and Links

The Platform may include links to third-party websites, resources, or services. These links are provided for your convenience only. Ask Mae does not endorse, control, or accept responsibility for the content, accuracy, or practices of any third-party site. Accessing third-party content is at your own risk.

10. Limitation of Liability

To the maximum extent permitted by Australian law, Mae, its principals, employees, and contractors will not be liable for any indirect, incidental, special, consequential, or punitive loss or damage arising from your use of, or inability to use, the Platform.

Nothing in these Terms excludes, restricts, or modifies any guarantee, right, or remedy that you have under the Australian Consumer Law or any other applicable legislation that cannot lawfully be excluded.

11. Disclaimer of Warranties

The Platform is provided on an 'as is' and 'as available' basis. To the extent permitted by law, we make no representations or warranties — express or implied — about the completeness, accuracy, reliability, suitability, or availability of the Platform or any information contained on it.

12. Changes to the Platform and These Terms

We may update, modify, or discontinue any aspect of the Platform at any time without notice. We may also update these Terms from time to time. When we make material changes, we will update the 'Last updated' date at the top of this document and, where appropriate, notify you via email or in-app notification.

Your continued use of the Platform after any changes take effect constitutes your acceptance of the revised Terms.

13. Governing Law

These Terms are governed by the laws of Queensland, Australia. Any disputes arising under these Terms are subject to the exclusive jurisdiction of the courts of Queensland, unless otherwise required by applicable law.

14. Contact Us

If you have any questions about these Terms, please contact us:

Mae

Email: hello@askmae.app

Location: Townsville, Queensland, Australia